Profit Calculator

Find your profit amount, selling price, margin percentage, and markup from any combination of inputs. Enter cost and revenue, cost and target margin, or cost and target markup — the calculator shows everything you need for pricing decisions.

Formula

Profit = Revenue − Cost
Margin % = (Profit ÷ Revenue) × 100
Markup % = (Profit ÷ Cost) × 100

Profit is the difference between what you sell for and what it costs. Margin expresses that profit as a percentage of revenue; markup expresses it as a percentage of cost. Both describe the same profit from different perspectives.

Worked Examples

Profit from a $100 sale

A product that costs $60 to produce is sold for $100.

Cost: $60
Revenue: $100

Profit = $40. Margin = 40%. Markup = 66.67%.

Setting price from a 30% margin target

A product costs £50 and you need a 30% margin.

Cost: £50
Target margin: 30%

Selling price = £71.43. Profit = £21.43.

Frequently Asked Questions

How do I calculate profit?▾

Subtract the total cost from the total revenue. If you sell a product for $100 and it costs $60, your profit is $40.

What is the difference between gross and net profit?▾

Gross profit is revenue minus the direct cost of goods sold. Net profit subtracts all expenses (rent, salaries, taxes, etc.). This calculator focuses on gross profit.

How do I find selling price from a target margin?▾

Divide the cost by (1 − margin as decimal). For a 30% margin on a $50 cost: $50 ÷ 0.70 = $71.43 selling price.

Is profit the same as margin?▾

No. Profit is an absolute amount (e.g. $40). Margin is profit expressed as a percentage of revenue (e.g. 40%). A high margin on a small sale can mean less total profit than a low margin on a large sale.

Related Calculators

Margin Calculator

Calculate profit margin from revenue and cost. See profit and margin percentage.

Markup Calculator

Calculate markup percentage from cost and selling price, or find the selling price from a target markup.

ROI Calculator

Calculate return on investment. See your ROI percentage and net profit instantly.

Break-even Calculator

Find out how many units you need to sell to cover your costs and start making profit.

Learn More

How to Price a Product: Formulas, Strategies, and Common Mistakes

Pricing determines profitability. This guide covers cost-plus pricing, margin-based pricing, competitive pricing, and the formulas behind each approach.

How to Calculate ROI: Formula, Examples, and Common Pitfalls

Return on investment measures the efficiency of an investment. Learn the ROI formula, see worked examples for marketing, real estate, and business investments, and understand ROI limitations.

Pricing Strategy Explained: From Cost-Plus to Value-Based Pricing

Choose the right pricing strategy for your business. This guide covers cost-plus, value-based, competitive, penetration, and premium pricing with real-world examples and the math behind each.

How Discounts Destroy Your Margin (And How Much More You Need to Sell)

A discount reduces your margin by more than you think. This guide shows the real math: how discounts shrink profit, the formula for required sales volume increase, and a reference table for every margin and discount combination.

All calculations are for informational purposes only. They should not replace professional financial, tax, or legal advice. Always consult a qualified professional for decisions affecting your finances or business.